Hands-on
2026-02 · Machine Learning/Expert
Explore a possible path
Public Relations Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
How does this connect to your interests? →A look at the work
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Assign, supervise, and review the activities of public relations staff.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Develop, implement, or maintain crisis communication plans.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Manage communications budgets.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
A selection of source-listed tasks; duties vary by role and employer.
Interests involved in this work
These source scores describe occupational work activities. They are separate from your personal test results.
1.0 / 7
Investigative
2026-02 · Machine Learning/Expert
Creative
2026-02 · Machine Learning/Expert
Helping people
2026-02 · Machine Learning/Expert
Enterprising
2026-02 · Machine Learning/Expert
Organizing
2026-02 · Machine Learning/Expert
Skills to explore
Source-reported importance on a 1–5 scale. Try a course, project or conversation to learn what these skills involve.
Speaking
Talking to others to convey information effectively.
2026-08
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
2026-08
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
2026-08
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
2026-08
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
2026-08
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
2026-08
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
2026-08
Persuasion
Persuading others to change their minds or behavior.
2026-08
Coordination
Adjusting actions in relation to others' actions.
2026-08
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
2026-08
Plan a small next step
Talk to someone doing this work, look for a supervised activity, and explore the subjects that interest you. Admission, licensing and current program requirements should be confirmed with the relevant institutions.
Source preparation category: Job Zone 4 of 5 · 2026-08. This category describes typical preparation, not your eligibility.
Related study fields
Source crosswalk connections are research leads, not required qualifications.
Speech Communication and Rhetoric →
Mass Communication/Media Studies →
Public Relations, Advertising, and Applied Communication →
Public Relations/Image Management →
International and Intercultural Communication →
Communication Management and Strategic Communications →
Business/Corporate Communications, General →
Business/Corporate Communications, Other →
Explore all related study fields →Source & methodology
O*NET-SOC code 11-2032.00 · Database 31.0 · Retrieved Oct 14, 2026. Dates on individual observations describe their source periods.
How interest exploration matching works →Data: O*NET® 31.0 Database, U.S. Department of Labor, Employment and Training Administration. Used under CC BY 4.0. StudyIndex normalizes the presentation and adds exploration features; USDOL/ETA has not approved, endorsed or tested these additions.