Hands-on
2026-02 · Machine Learning/Expert
Explore a possible path
Public Relations Specialists
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
How does this connect to your interests? →A look at the work
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Coach client representatives in effective communication with the public or with employees.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
A selection of source-listed tasks; duties vary by role and employer.
Interests involved in this work
These source scores describe occupational work activities. They are separate from your personal test results.
1.0 / 7
Investigative
2026-02 · Machine Learning/Expert
Creative
2026-02 · Machine Learning/Expert
Helping people
2026-02 · Machine Learning/Expert
Enterprising
2026-02 · Machine Learning/Expert
Organizing
2026-02 · Machine Learning/Expert
Skills to explore
Source-reported importance on a 1–5 scale. Try a course, project or conversation to learn what these skills involve.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
2022-08
Speaking
Talking to others to convey information effectively.
2022-08
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
2022-08
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
2022-08
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
2022-08
Time Management
Managing one's own time and the time of others.
2022-08
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
2022-08
Coordination
Adjusting actions in relation to others' actions.
2022-08
Persuasion
Persuading others to change their minds or behavior.
2022-08
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
2022-08
Plan a small next step
Talk to someone doing this work, look for a supervised activity, and explore the subjects that interest you. Admission, licensing and current program requirements should be confirmed with the relevant institutions.
Source preparation category: Job Zone 4 of 5 · 2022-08. This category describes typical preparation, not your eligibility.
Related study fields
Source crosswalk connections are research leads, not required qualifications.
Speech Communication and Rhetoric →
Public Relations, Advertising, and Applied Communication →
Public Relations/Image Management →
International and Intercultural Communication →
Family and Consumer Sciences/Human Sciences Communication →
Business/Corporate Communications, General →
Business/Corporate Communications, Other →
Explore all related study fields →Source & methodology
O*NET-SOC code 27-3031.00 · Database 31.0 · Retrieved Oct 14, 2026. Dates on individual observations describe their source periods.
How interest exploration matching works →Data: O*NET® 31.0 Database, U.S. Department of Labor, Employment and Training Administration. Used under CC BY 4.0. StudyIndex normalizes the presentation and adds exploration features; USDOL/ETA has not approved, endorsed or tested these additions.