Hands-on
2026-02 · Machine Learning/Expert
Explore a possible path
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
How does this connect to your interests? →A look at the work
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
A selection of source-listed tasks; duties vary by role and employer.
Interests involved in this work
These source scores describe occupational work activities. They are separate from your personal test results.
1.0 / 7
Investigative
2026-02 · Machine Learning/Expert
Creative
2026-02 · Machine Learning/Expert
Helping people
2026-02 · Machine Learning/Expert
Enterprising
2026-02 · Machine Learning/Expert
Organizing
2026-02 · Machine Learning/Expert
Skills to explore
Source-reported importance on a 1–5 scale. Try a course, project or conversation to learn what these skills involve.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
2026-08
Speaking
Talking to others to convey information effectively.
2026-08
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
2026-08
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
2026-08
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
2026-08
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
2026-08
Coordination
Adjusting actions in relation to others' actions.
2026-08
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
2026-08
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
2026-08
Time Management
Managing one's own time and the time of others.
2026-08
Plan a small next step
Talk to someone doing this work, look for a supervised activity, and explore the subjects that interest you. Admission, licensing and current program requirements should be confirmed with the relevant institutions.
Source preparation category: Job Zone 4 of 5 · 2026-08. This category describes typical preparation, not your eligibility.
Related study fields
Source crosswalk connections are research leads, not required qualifications.
Public Relations, Advertising, and Applied Communication →
Public Relations/Image Management →
Marketing/Marketing Management, General →
Explore all related study fields →Source & methodology
O*NET-SOC code 11-2011.00 · Database 31.0 · Retrieved Oct 14, 2026. Dates on individual observations describe their source periods.
How interest exploration matching works →Data: O*NET® 31.0 Database, U.S. Department of Labor, Employment and Training Administration. Used under CC BY 4.0. StudyIndex normalizes the presentation and adds exploration features; USDOL/ETA has not approved, endorsed or tested these additions.